Aurélien Dias
Full-Stack Developer & Designer
Hi, I'm Aurélien, a Strategic Product Lead in Los Angeles.
Currently Head of Digital Product at Bold+Beyond.
Selected work
Westime
2024 - current
Led the design and development for Westime, a premier luxury timepiece retailer and official vendor for brands like TUDOR and MB&F. As the company transitioned their operational backbone to NetSuite, I architected a high-performance, headless e-commerce ecosystem designed to scale. The solution integrates Contentful as the content layer, BigCommerce for transactional management, and Algolia for lightning-fast search across a massive, high-volume inventory. My work also included custom landing page flows for pre-sales and exclusive launches, ensuring that Westime’s digital presence reflects the prestige of the luxury brands they represent.
Design & DevelopmentFigmaNetSuiteBigCommerceContentfulStripeMailgunNuxtTailwind
Yacht Charter Network
current
As the Lead Backend Architect for Yacht Charter Network, I engineered a high-efficiency automation layer that synchronizes their entire business ecosystem. By building a series of custom webhook-driven helper functions, I integrated Nethunt CRM with critical operational tools including DocuSign, Google Calendar, Stripe, and Twilio, effectively eliminating manual data entry. Most notably, I developed an AI-driven 'Lead Scouting Agent' powered by the OpenAI API. This agent autonomously parses incoming inquiries from Wassenger, reconciles lead requirements against the yacht inventory, and identifies high-potential matches, significantly accelerating their sales response time.
DevelopmentFastifyNethuntDocusignGoogle CalendarStripeTwilioWassengerOpenAI
Native Pet
2024 - current
Served as the embedded technical lead and UX/UI strategist for Native Pet. I spearheaded the site’s 2024 redesign, overhauling the architecture to prioritize performance and conversion, which successfully drove a 2x increase in AOV. Today, I am fully integrated into their product team’s agile lifecycle—participating in weekly standups, managing feature development in sprints, and providing strategic guidance on third-party integrations. As a long-term partner, I bridge the gap between design and development, acting as the primary technical contact to ensure the platform scales effectively alongside the business.
Design & DevelopmentFigmaShopify PlusAlpine.jsTailwind
Tripsitter.Clinic
2022 - 2023
Engineered the end-to-end digital infrastructure for TripSitter Clinic, a telehealth startup specializing in remote mental health care. My technical scope was comprehensive, spanning the entire product stack: a Next.js web platform, a React Native mobile application, and a centralized Strapi backend. To support their mission, I developed robust, real-time communication modules, integrating Twilio for secure live video consultations and Socket.io for synchronized, real-time messaging; creating a seamless digital bridge between patients and licensed physicians.
DevelopmentNext.jsStrapisocket.ioTwilioReact Native
TTC Tour Brands | Insightful
2022 - 2025
Developed and managed 'Insightful,' an interactive trivia platform for Insight Vacations (TTC Tour Brands) designed to drive customer engagement and brand loyalty. The platform functioned as a high-traffic weekly quiz game featuring real-time timers, global leaderboards, and gamified achievements. Built with a Nuxt and a robust Strapi/Node.js back-end, I implemented complex custom logic to handle scoring and game state management. The project served as a powerful lead-generation tool, integrating player data directly into Salesforce to fuel their marketing and newsletter campaigns, successfully sustaining ~2k active weekly players over a three-year period.
DevelopmentStrapiNuxtsocket.ioSalesforce Marketing Cloud
Skin Office Paris
2023 - current
Partnered with Skin Office Paris to manage their digital evolution from a pre-launch excitement engine to a global e-commerce brand. Initially, I designed and developed an immersive 2023 launch platform for 'Eye Recipe,' utilizing 3D product rendering and scroll-bound animations to drive early demand. In 2024, I architected a headless e-commerce transformation, integrating Shopify’s Storefront API with a performant Nuxt front-end. By pairing the flexibility of Strapi for content with the robustness of Shopify for checkout, I created a scalable, multilingual foundation that supports their ongoing expansion and growing product catalog.
Design & DevelopmentSketchStrapiShopifyNuxtLenisanimejs
Ateliers AME
2018 - current
Spearheaded the 2025 redesign for Ateliers AME, overseeing the entire project lifecycle from conceptual design to technical implementation. To bridge the gap between discovery and sales, I designed a bespoke inquiry-to-lead funnel, implementing a custom backend integration that pipes user selections directly into Pipedrive, enabling a more efficient and data-driven sales process.
Design & DevelopmentSketchWordPressAlgoliaPipedriveMailchimp
OSF Flavors
2024 - current
Designed and developed the digital presence for OSF Flavors to reflect their authority in the global flavor market. Balancing a premium aesthetic with functional lead generation, I utilized a modern Nuxt/Strapi stack to deliver a lightning-fast experience that accommodates heavy visual assets like hero videos and custom illustrations. The platform features an integrated lead-capture quiz and a robust thought-leadership blog, positioning OSF Flavors as an industry expert while optimizing the conversion journey for prospective clients.
Design & DevelopmentSketchStrapiNuxtAOSHubSpot
Ballentine Partners
2022 - current
As the primary technical partner for Ballentine Partners, I'm managing the ongoing development and optimization of their digital presence. By building flexible components for their content-heavy strategy, such as gated asset libraries and multi-collection blog architectures, I provide the agency team with the tools necessary to execute sophisticated growth and acquisition campaigns.
DevelopmentWordPressBarba
Manhattan West
2022 - current
Partnered with Manhattan West to overhaul their digital presence, directing both the UX/UI and technical implementation. The objective was to build a platform that serves as both a brand beacon and a functional lead-generation engine. I architected a seamless integration with the Wealthbox CRM, allowing the team to capture and manage sophisticated leads through strategic content hubs and gated collateral. The result is a high-performance site that aligns with the firm’s prestige and powers their ongoing business development.
Design & DevelopmentFigmaWordPressanime.jsBarbaWealthbox
Cevians
2020 - current
Since 2020, I have been the lead developer for Cevians, managing the growth and evolution of their corporate web platform. I have successfully scaled their digital footprint to support a comprehensive product suite, an extensive blog, and deep-dive technical white papers. My work focuses on building reliable systems for client engagement, specifically integrating custom lead-acquisition pipelines with HubSpot and developing internal tools such as automated RMA request forms to optimize their operational workflows.
DevelopmentWordPressHubspot
Canon Canada
2023 - 2025
Delivered a comprehensive & scalable lead-capture ecosystem for Canon Canada, bridging the gap between their Magnolia CMS and Salesforce Pardot. I architected 20 custom landing pages designed for high conversion, utilizing clean, responsive HTML to ensure brand consistency. This infrastructure enabled the IT Solutions team to track and manage incoming leads with precision across their digital marketing campaigns.
DevelopmentViteAOSSalesforce PardotMagnolia CMS
HUM Nutrition
2017 - 2025
Served as the principal UX/UI designer for HUM Nutrition, partnering with the team from their early-stage startup days through their evolution into an industry-leading brand. Throughout this eight-year tenure, I directed the design strategy for their e-commerce store, consistently optimizing user flows to drive conversion rates and increase average order value (AOV). Beyond my design leadership, I provided essential development support during high-growth periods, ensuring their digital presence remained scalable and performance-oriented as the company scaled.
DesignSketchFigma
Pathstone
2018 - 2021
Served as the lead developer for Pathstone: a top-10 U.S. Registered Investment Advisor. I architected a robust WordPress platform designed to scale alongside their rapid growth, serving as the primary digital hub for brand positioning, service delivery, and lead acquisition. The platform featured a complex content architecture, including a massive thought-leadership library, an event management system, and comprehensive service deep-dives. My work provided the critical digital foundation that supported their expansion during a major period of firm-wide growth.
Design & DevelopmentSketchWordPressVueanime.js
Agnetix
2018
Partnered with Agnetix to develop a high-performance WordPress platform for their advanced water-cooled LED horticultural lighting systems. To effectively communicate complex technical concepts, I collaborated with a 3D artist to integrate immersive, scroll-triggered animations that guide users through the engineering behind their product suite, ultimately driving lead generation.
DevelopmentWordPressanime.jspug
Clayair
2017 - 2021
Partnered with ClayAIR through two critical lifecycle phases, leading the design and development of their web platforms from U.S. market entry to their eventual acquisition by Qualcomm. Initially, I architected a launch platform to establish their presence in the North American market. Subsequently, I led a comprehensive rebranding and site overhaul designed to reflect the maturity of their hand-recognition technology. This evolution included an expanded technical showcase and a strategic news hub, successfully elevating their digital brand presence to support their acquisition by Qualcomm.
Design & DevelopmentSketchWordPressGSAPBarba
CALA
2016
Architected and delivered a web platform for Domaine de CALA to support their U.S. market debut. Key features included an immersive brand experience, interactive winery showcase, and localized retail directory, designed to streamline customer acquisition and elevate brand presence with subtle animations for the storytelling.
DevelopmentWordPressGSAP
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About me
I build digital products that drive measurable business outcomes. With over a decade of experience spanning product design, full-stack engineering, and growth strategy, I specialize in the architecture and lifecycle management of high-impact platforms.
My philosophy is rooted in a problem-first approach. I immerse myself in a brand’s business model and user behavior before designing bespoke, data-backed systems. Whether architecting enterprise-scale e-commerce or deploying AI-driven automation, I bridge the gap between technical complexity and user-centric design to help companies scale.
I ensure every feature I build serves a clear strategic purpose to solve real business problems.
More work
2024 - current
OSF Flavors
B2BStrapiNuxt
Designed and developed the digital presence for OSF Flavors to reflect their authority in the global flavor market. Balancing a premium aesthetic with functional lead generation, I utilized a modern Nuxt/Strapi stack to deliver a lightning-fast experience that accommodates heavy visual assets like hero videos and custom illustrations. The platform features an integrated lead-capture quiz and a robust thought-leadership blog, positioning OSF Flavors as an industry expert while optimizing the conversion journey for prospective clients.
Design & DevelopmentSketchStrapiNuxtAOSHubSpot
2022 - current
Ballentine Partners
RIAWordPress
As the primary technical partner for Ballentine Partners, I'm managing the ongoing development and optimization of their digital presence. By building flexible components for their content-heavy strategy, such as gated asset libraries and multi-collection blog architectures, I provide the agency team with the tools necessary to execute sophisticated growth and acquisition campaigns.
DevelopmentWordPressBarba
2022 - current
Manhattan West
Corporate WebsiteWordPressUX/UI Design
Partnered with Manhattan West to overhaul their digital presence, directing both the UX/UI and technical implementation. The objective was to build a platform that serves as both a brand beacon and a functional lead-generation engine. I architected a seamless integration with the Wealthbox CRM, allowing the team to capture and manage sophisticated leads through strategic content hubs and gated collateral. The result is a high-performance site that aligns with the firm’s prestige and powers their ongoing business development.
Design & DevelopmentFigmaWordPressanime.jsBarbaWealthbox
2020 - current
Cevians
Military & AerospaceWordPress
Since 2020, I have been the lead developer for Cevians, managing the growth and evolution of their corporate web platform. I have successfully scaled their digital footprint to support a comprehensive product suite, an extensive blog, and deep-dive technical white papers. My work focuses on building reliable systems for client engagement, specifically integrating custom lead-acquisition pipelines with HubSpot and developing internal tools such as automated RMA request forms to optimize their operational workflows.
DevelopmentWordPressHubspot
2023 - 2025
Canon Canada
B2BLanding PagesSalesforce
Delivered a comprehensive & scalable lead-capture ecosystem for Canon Canada, bridging the gap between their Magnolia CMS and Salesforce Pardot. I architected 20 custom landing pages designed for high conversion, utilizing clean, responsive HTML to ensure brand consistency. This infrastructure enabled the IT Solutions team to track and manage incoming leads with precision across their digital marketing campaigns.
DevelopmentViteAOSSalesforce PardotMagnolia CMS
2017 - 2025
HUM Nutrition
BeautyE-CommerceUX/UI Design
Served as the principal UX/UI designer for HUM Nutrition, partnering with the team from their early-stage startup days through their evolution into an industry-leading brand. Throughout this eight-year tenure, I directed the design strategy for their e-commerce store, consistently optimizing user flows to drive conversion rates and increase average order value (AOV). Beyond my design leadership, I provided essential development support during high-growth periods, ensuring their digital presence remained scalable and performance-oriented as the company scaled.
DesignSketchFigma
2018 - 2021
Pathstone
RIAWordPressUX/UI Designanime.js
Served as the lead developer for Pathstone: a top-10 U.S. Registered Investment Advisor. I architected a robust WordPress platform designed to scale alongside their rapid growth, serving as the primary digital hub for brand positioning, service delivery, and lead acquisition. The platform featured a complex content architecture, including a massive thought-leadership library, an event management system, and comprehensive service deep-dives. My work provided the critical digital foundation that supported their expansion during a major period of firm-wide growth.
Design & DevelopmentSketchWordPressVueanime.js
2018
Agnetix
TechnologyWordPressanime.js
Partnered with Agnetix to develop a high-performance WordPress platform for their advanced water-cooled LED horticultural lighting systems. To effectively communicate complex technical concepts, I collaborated with a 3D artist to integrate immersive, scroll-triggered animations that guide users through the engineering behind their product suite, ultimately driving lead generation.
DevelopmentWordPressanime.jspug
2017 - 2021
Clayair
TechnologyWordPressGSAP
Partnered with ClayAIR through two critical lifecycle phases, leading the design and development of their web platforms from U.S. market entry to their eventual acquisition by Qualcomm. Initially, I architected a launch platform to establish their presence in the North American market. Subsequently, I led a comprehensive rebranding and site overhaul designed to reflect the maturity of their hand-recognition technology. This evolution included an expanded technical showcase and a strategic news hub, successfully elevating their digital brand presence to support their acquisition by Qualcomm.
Design & DevelopmentSketchWordPressGSAPBarba
2016
CALA
WineryWordPressGSAP
Architected and delivered a web platform for Domaine de CALA to support their U.S. market debut. Key features included an immersive brand experience, interactive winery showcase, and localized retail directory, designed to streamline customer acquisition and elevate brand presence with subtle animations for the storytelling.
DevelopmentWordPressGSAP